In advance of the European Football Championship 2012 the Ukraine Government planned a “beautification” campaign that identifies stray animals as a potential threat to the welcome of thousands football tourists.
"Local governments hired dog hunters to exterminate dogs..."
"They kill the dogs indiscriminately... as long as they’re in the street, that’s all that matters".
"Thousands of stray dogs put in bags ALIVE..."
"Officials are leaving out poisoned food for the stray animals and portable crematoriums are being used to dispose of the corpses, with some animals being incinerated alive..."
"Despite international protests from animal-rights activists and promises from the Ukraine environment ministry, the massacre of these animals appears to be ongoing".
We all play and watch Football, don't we?
Euro 2012 will be remembered as a the Tournament of the mass dogs slaughter, a shame for European Football and European Institutions.
We will not follow nor watch the Cup.
31 is the number of football matches of the Tournamnent.
In response to the cruelty, in memory of the killed animals, we will play our challenge: repopulating Euro 2012 stadiums surroundings with Augmented Reality Dogs.
It's time is to bring awareness to the next level.
We believe "human" rights should be extended to nature and all sentient beings and we encourage the next level vision: a multi-layered, multi-centered reality in which the anthropocentric absolutism should be overcome.
Therefore, we think that Uefa and Euro 2012 hosting countries shall publicly apologize and do something to truly atone for the recent slaughter.
We expect Global and European Institutions to place themselves against such a sadly cruel occurrence and to promote a serious discussion about the safeguard of animal rights.
If humans can kill animals, not knowing their opinions, they could kill other humans because of their opinions.
Save Your Dog
We are collecting images, video, audio and 3D files to repopulate Euro 2012 stadiums sorroundings using Augmented Reality.
To participate, please do one (or all!) of the following:
.Post a picture of Your dog on our Facebook page.
.Join us on Twitter or post a new status message.
.Sign the petition: thepetitionsite.com / change.org.
Furthermore, if You masters computer skills, image, 3D, audio or video editing softwares, You could join the cause or submit an original actionWork.
Please, keep Your work clear from any content of cruelty...
We don't need sensationalism, we will stand straight and firm on our beliefs, as far as possible from any expression of violence.
Digital Works Requirements
Images: 72 ppi transparent background .png max 800x600 pixels.
3D file: max 1 MB .obj files.
Audio files: .mp3 around 40 seconds length.
Video files: 720x576 .mov .mp4 around 40 seconds length.
Submit Your file through direct download, Dropbox, wetransfer (and similar sharing software) or by mail to challenge31(at)nmar(dot)ws.
Project closed / The Layer is offline and no longer available.
1. Until the end of july 2012 it was possible to join the challenge using Layar Vision capabilities.
Wherever You are, Launch the Layar app and point Your camera on any UEFA 2012 official logo. No matter if the logo is on a ticket or on your laptop screen.
Tap to view available layers!
Choose Uoffa 2012. An Augmented interface will appear on the screen. Enjoy!
2. If You are in the stadiums surroundings:
Launch the Layar App and search for the layer Challenge 31.
Live the Augmented Reality Experience and share it through the app.
Have a nice trip!
National Sports Complex Olimpiyskiy
Червоноармійська вул., 55, Київ, Київська область, Україна.
GEOLOCALIZATION: 50.43596933002807, 30.522594451904297
г. Харьков, ул. Плехановская, 65, Харьковский р-н, Харьковская обл, Украина.
GEOLOCALIZATION: 50.45750402042055, 36.123046875
г. Донецк, ул. Челюскинцев, 189-е, Донецк р-н, Донецкая обл, Украина.
GEOLOCALIZATION: 48.45835188280866, 38.0126953125
Arena Lviv Stadium
Стрийська вул., 199, Львів, Львівська область, Україна.
GEOLOCALIZATION: 50.2612538275847, 23.818359375
Keep in Touch
“The greatness of a nation and its moral progress can be judged by the way its animals are treated”.
Mohandas Karamchand Gandhi
We call individuals, associations, legions and frontiers to join the challenge.
There's space for partnerships in our present and future plans.
We seek for moral support... and lot of action.
We don't ask for dineros... while seems that what's happening with Euro 2012 is all about dineros.